Case Study
OpenDialog is a Conversational AI software company that originated from the innovation lab at the Conversational AI agency GreenShoot Labs, established in 2017. The company’s mission is to revolutionise how organisations interact with business systems and processes by automating interactions through conversation.
After successfully onboarding their sales team, going to market directly, and working with initial customers, OpenDialog was ready to embark on their partnership program journey. With a senior leadership team having prior experience with partners, they sought to build a robust partner program from scratch, drawing from previous learnings. Challenges included understanding the ideal partner profile, defining the partner value proposition, and how to go effectively to market with partners.
Branchworks took the time to deeply understand OpenDialog’s business, ideal client profile, partner preferences, and challenges faced through our discovery phase. Leveraging this insight, Branchworks crafted a comprehensive partner program, including core documentation and recommendations for future growth. The services utilised included Diagnose, Partner Program Design, Partner Documentation, and Partner Enablement Design. This holistic approach facilitated the onboarding of their first partners and increased partner revenue generation.
Co-Founder & CCO
The Partner Discovery Process with Branchworks exceeded our expectations, serving as an outstanding foundation for our partnership journey. This comprehensive discovery covered every aspect of our company’s partner landscape, enabling us to address our challenges and gain valuable insights. Branchworks demonstrated exceptional expertise and attention to detail throughout the process. Their practical, tailored recommendations have significantly accelerated the development of our partnership strategy, and we continued to work with them to implement that strategy.
Following the Discovery phase, we continued with Branchworks and OpenDialog’s plan to establish a robust partner network was met with invaluable support. In the rapidly evolving landscape of conversational AI, where agility is paramount, finding a partner who grasps our distinct needs was our top priority. Branchworks not only met but exceeded our expectations by tailoring their approach to perfectly align with our objectives. The unique value Branchworks brings to their customers lies in their ability to translate deep knowledge of the key success factors underpinning a partner programme into action. Collaboratively, we launched a tiered referral partner program that not only fortified our relationships with partners but also significantly elevated our market presence. Branchworks has been more than a partner; they’ve been an ally in our pursuit of partnership excellence. Their unwavering dedication and expertise have been evident in every interaction, setting the stage for even greater accomplishments ahead. We eagerly anticipate continuing this journey together. For any organisation seeking a partner that understands their business intricacies and transforms insights into tangible outcomes, I wholeheartedly recommend Branchworks. Their exceptional support has been instrumental in our success. Thank you, Branchworks!
Copyright 2024 © Branchworks
